Bernardo Chua, founder and CEO of Organo Gold, is a leader in the network marketing industry. Growing up in the Philippines, of Chinese descent, Mr. Chua had knowledge of the Ganoderma genus of Polypore mushrooms from an early age. Ultimately, he would capitalize on this unique combination of knowledge and skill to build a vibrant global company.
Network marketing is nothing new. The idea of building a private network of marketing partners and selling products directly to the consumer has been commonplace for many years. What is different here is the approach Mr. Chua has taken to solve some of the most difficult problems associated with direct sales. Lack of communication, resulting in substandard partner support, has traditionally plagued the direct marketing industry. Bernardo Chua has incorporated modern network technologies, including social media and the larger World Wide Web platform, to mitigate these breakdowns. Chua’s method is referred to as, “Multi-Level Network Marketing,” and the results have been astounding exclaims EVictoryNews.
Ganoderma has been a mainstay in the popular culture of many Asian countries for centuries. The perceived health benefits that can be derived from their use have catapulted these mushrooms into the realm of a valuable economic commodity. This popularity (as seen on Chua’s facebook page) has been more elusive, however, in most other regions of the world. As contemporary culture becomes more health conscious and specialty coffee and tea markets continue to grow and thrive, Mr. Chua recognized an opportunity in the fusion of these powerful elements. Chua’s new company, founded in 2008 as Organo Gold, introduced Ganoderma infused products to new parts of the world. These products have been met with curiosity and enthusiasm by potential marketing partners and consumers alike.
Organo Gold Coffee CEO and Founder, Bernardo Chua, shares some wisdom at the Organo Gold Convention, sourced from Youtube.
Since its inception, Linkedin reports that Organo Gold has experienced strong, consistent growth as a global gourmet coffee and specialty products company. Bernardo Chua’s leadership has been central to building strong partnerships and accelerated growth for his company. Referring to his worldwide network of marketing partners as, “family,” has yielded a loyal sales community. His partners often call him, “Bernie,” as an indication of their affectionate bond. Bernie’s story can be seen as an illustration of the potentially explosive growth and wealth that can be achieved through Multi-Level Network Marketing. The future looks very bright for Bernardo Chua, Organo Gold and all of their partners.