Hippeas are a brand of organic snack made with chickpeas (http://hippeas.com/) that came on the scene in spring 2016. Hippeas offer a vegan, gluten-free, fiber- and protein-rich alternative to many other popular snacks like pretzels and chips. According to Forbes, Hippeas are making a splash among millennial consumers because they are geared towards socially-conscious eaters and are aiming to be on the cutting edge of culinary trends,
Hippeas come in six delicious flavors including Far Out Fajita, spiced with cumin, paprika, and chili, Sriracha Sunrise, flavored with jalapeno and paprika, Vegan White Cheddar, syrup-sweetened Maple Haze, Pepper Power, also featuring sea salt, and Happenin’ Hickory, with a sweet tomato and spicy hickory kick in addition to aromatic onion and garlic. Not only do Hippeas taste great and rely on a clever and memorable play on words for their name, but the company behind them really wants to make a difference in the world.
Buying a package of Hippeas will help support chickpea farmers in Africa through the organization known as Farm Africa, which pioneers a path out of poverty through agriculture in the eastern part of the continent. These snacks come in 22-gram and 110-gram packages, with less than 100 calories and 500 calories, respectively. As of August 2016, Hippeas are distributed by Starbucks as part of their Grab-and-Go offerings. Soon shoppers will also be able to find Hippeas on Amazon and in Whole Foods stores. People interested in popularizing these snacks can become part of the chickpea revolution via the hashtag #GivePeasAChance.
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Livio Bisterzo is the CEO of Green Park Brands, the company that makes Hippeas. Passionate about both food and branding, Bisterzo created Green Park Holdings in 2015 to market innovative and nutritious snacks and drinks that not only are healthy and tasty but have a positive global impact. He was born in Italy and left at 18 to attend school in the United Kingdom at the University of the Arts. His entrepreneurship portfolio includes the Maddox Club, Kyoku for Men, Pollen St, and Little Miracles, and he and his brands have been mentioned in such lifestyle magazines like GQ and Esquire. Currently he lives in Los Angeles.
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