Category Archives: Brazillian Businessmen

A Review of Jose Borghi’s Incredible Ad Career

Advertising is one of the most realistic strategies for reaching your target audience. Jose Henrique ranks among the most prolific and successful advertising executives in Brazil. He heads Mullen Lowe Brasil, a prominent ad agency that is credited for being behind some of the most enchanting ad campaigns. Its most memorable ad campaign is Mammals Parmalat, which featured children posing while dressed up like stuffed animals. The ad’s objective was to raise public awareness concerning wildlife conservation.

Borghi’s Career

Despite the insurmountable success that José Henrique Borghi has had, he initially never thought of pursuing a career in advertising. His turning point came after he accompanied his older sister to a performance theater to watch a presentation. He was captivated and decided that he was going to work in the ad industry.Borghi’s growing interest in advertisement saw him join PUC Campinas where he honed his skills. After completing his studies in 1989, the Presidente Prudente native joined Standard Ogilvy where he was employed as an ad creator. He impressed his bosses within the first few months, something that saw him scale the corporate ladder rapidly. He similarly had stints at Talent, Leo Burnett, DM9/DDB, FBB, and other notable ad agencies.

Mullen Lowe Brasil

After garnering enough experience, Jose Borghi chose to venture into entrepreneurship in 2006 after partnering with Erh Ray. This partnership gave rise to Borghi Lowe. Despite starting with zero capital, he was zealous in his efforts to transform the startup into a dominant force. This commitment saw the company grow rapidly since it mainly targeted the middle-segment market, which Borghi realized was largely ignored by other agencies.To attain a global outlook, Borghi Lowe recently joined forces with Mullen Group to form Mullen Lowe Brasil. Jose is the company’s co-CEO. Under his leadership, the company is already undertaking ad campaigns on behalf of prominent corporations including Delta Airlines and American Express.

Visit official website :

Eduardo Sirotsky Melzer Received at LIDE SC in Its Traditional Lunch-Debate Next Edition

Grupo RBS chairperson and the president is the special guest of LIDE SC (Business Leaders Group of Santa Catrina for a leadership debate on the 7th of August at Majestic Hotel. Leadership is one of the most crucial pillars of the world economy at large. It is one of the keys and fundamental components of all companies. In Brazil and the world as a whole, real leadership adoption has become the primary requirement that market institutions and investors are looking for in the business community. This is to discuss the new corporate reality by Duda Melzer (Eduardo Sirotsky Melzer), the Grupo RBS chairperson and president who will be the special guest at LIDE SC for the next edition debate that will be held at Majestic Hotel in the capital city of Brazil.

The leader of the second most awarded communications group in the nation, Duda Melzer, will be joining LIDE Santa Catrina president, Wilfredo Gomes in conducting a lecture on build opportunities and leadership in the times of a crisis. This debate will attract state public authorities and leaders as well. The committee debate Glauco Jose Corte will be part of the debate as well as the FIESC president, Marcelo Gasparino da Silva Usiminas board of director’s president, and the Multilog president Valerio Gomez Neto.

Eduardo Melzer Sirotskyis one of the members of the third generation of the Sirotsky family that owns Grupo RBS and was founded in 1957. He graduated from the Catholic University of Pontifical with a degree in business administration. He then joined the University of Harvard to pursue a master’s degree in MBA. He then embarked on the business of the company in 2004 and became the president and chairperson of GRUPO RBS in 2012 with a vision of the growth of the enterprise.

Learn more about Duda: