Category Archives: Alcohol

Liquor is Chicer with DeVos as Boss

Apparently, Dick DeVos is a connoisseur of fine spirits and has plans for more than just a tasting of Applejack at Coppercraft Distillery in Holland, Michigan. Acquiring good taste, or, at least, knowing what is worth savoring, is just part of this man’s business sense. Although this deal isn’t yet complete, as it takes up to six months to transfer the liquor license, I believe it is well under way. Walter Catton III, the owner of the distillery, has been looking for an investor to help him expand his liquor business and the spirit he needs is being consumed by Windquest Group’s philanthropist DeVos.

As Grand Valley State University can attest, the DeVos family generosity is well known and appreciated. Dick’s foundation has given close to a billion dollars to education, health services, the arts, and religious groups while sharing much of the proceeds near his region based in Grand Rapids, Michigan. In the late 80’s, Dick and Betsy DeVos created the DBDVF Family Foundation that gives its time and considerable wealth to serve the people of Western Michigan.

Dick and his wife enjoy giving to many causes, but education may be chief among them. He even founded the first public charter aviation high school in West Michigan because of both his dedication to the pursuit of education and his passion for flight.

Dick has enjoyed living and working near Grand Rapids and has seen his father’s instilled work ethic manifest in all of his business ventures.

Dick began working in his father Richard DeVos’s company, Amway Corporation (, back in the early 70’s, and after fifteen years started a new venture, the Windquest Group. He went on to manage the Orlando Magic franchise and later returned to Amway and helped restructure it into the umbrella group of Alticor Corporation, which now has operations around the world. If I had a bucket list like Dick , I’d want to follow it until I had checked every box. He has been a busy man and can now turn his activities to the pursuit of even finer endeavors. 

And, with all this good will in place and the fortitude to follow a new quest, there is plenty of good cheer to celebrate in Holland, not that Coppercraft and its employees have any problems with this latest ambition. My hat’s off to Mr. DeVos and this new pursuit of excellence in the distillation industry. If the businesses he has managed have any portent of things to come, I believe that we will hear more from DeVos and company. With industries thriving and the economy booming, what is there left to do but to enjoy the fruits, if not the spirits, of his labor?

Learn more about Dick’s life and work by connecting with him on LinkedIn or liking his Facebook page.


Bonn Óir Vodka Partners with Goody Goody for Rapid Success

According to Street Insider in March of this year, Bonn Óir Vodka decided to collaborate with Goody Goody, a Texas retailer and wholesaler. This decision was made in order to have Bonn Óir Gold Medal Vodka supplied to two Texas areas, Fort Worth and Houston. Goody Goody has had an outstanding reputation for success in the last forty-nine years as a wholesaler, and they plan to lead Bonn Óir Vodka on the same road to triumph. 

Dan O’Shevlin is the C.O.O. and founder of Bonn Óir Vodka, an ultra-premium Irish-American liquor. It all started with the recipe from his grandfather and the help of Timber Creek Capitol, the private equity firm led by Marc Sparks (check out his Wiki profile) that helped O’Shevlin start production of his product. The Irish-American vodka is made with the top-grain of soft white wheat, and exhibits a clean texture and quality that cannot be found anywhere else. This liquor is gluten free because of the distinct distillation and filtration system that the O’Shevlin family uses. This ultra-premium vodka is altering the criteria of a superior liquor in the industry of fine spirits. 
Bonn Óir Vodka is sold in bottles of 50 and 750 ml as well as in one liter bottles. The normal price for a 750 ml bottle of this fine crafted liquor is around $29.99. Not only does this vodka have a reasonable price, but also a unique and distinct flavor. 
O’Shevlin wanted his superior drink to be noticed throughout Texas hotels, bars, and restaurants, and with Goody Goody having sixteen sites in place and more to come, that dream will come true. With two exceptional companies working together, the sky is the limit on just how far this ultra-premium Irish-American vodka will go.

First Irish-American vodka launches in US

The first Irish-American vodka has been launched by the famous O’shevlin Importing Company. This liquor goes by the name, Bonn Óir Gold Medal Vodka. The O’Shevlin Importing Company operates under the assistance of Timber Creek Capital, LP. This is a private capital company, focusing in changing the visions of zealous businesspersons into highly demanded, revenue-generating goods and services. Timber Creek Capital is located in Dallas, Texas and headed by businessman and philanthropist Marc Sparks. They offer essential capital, equipment, accounting, office space, legal, graphic arts, customer service skill, intellectual capital, marketing, support staff, banking, mercantile banking, networking and at least 30 years of business experience to steer businesses from commencement to fruition. 

Pronounced ‘bän ôr’, the handmade vodka’s recipe originates from a recipe formulated by an Irish family, which was propagated through 3 generations of O’shevlins, of Armagh County, Ireland. 

Dan O’Shevlin (inventor of Bonn Óir as well as grandchild of Philip Joseph O’ Shevlin II, the founder of this recipe) said that Vodka connoisseurs- whether Irish, or even desiring they were Irish- are going to love this new benchmark given by this vodka’s recipe. He also said that not only with this vodka, but in its legacy, the lineage and also passion- the essence of Irish- realized within every bottle of this vodka. 

Packed at 40% abv, Bonn Óir Gold Medal Vodka can be obtained in 1litre, 750ml as well as 50ml bottles and sell at a RRP of US$34.99 for a 750ml bottle. 

Other commodities in O’Shevlin collection comprises of Bonn Óir Lite, a vodka that has just 40 calories for each serving, as well as Irish Fire, Which is a spirit made from vodka imparted with cinnamon then matured in roasted oak barrels.