Category Archives: Advertising World

A Review of Jose Borghi’s Incredible Ad Career

Advertising is one of the most realistic strategies for reaching your target audience. Jose Henrique ranks among the most prolific and successful advertising executives in Brazil. He heads Mullen Lowe Brasil, a prominent ad agency that is credited for being behind some of the most enchanting ad campaigns. Its most memorable ad campaign is Mammals Parmalat, which featured children posing while dressed up like stuffed animals. The ad’s objective was to raise public awareness concerning wildlife conservation.

Borghi’s Career

Despite the insurmountable success that José Henrique Borghi has had, he initially never thought of pursuing a career in advertising. His turning point came after he accompanied his older sister to a performance theater to watch a presentation. He was captivated and decided that he was going to work in the ad industry.Borghi’s growing interest in advertisement saw him join PUC Campinas where he honed his skills. After completing his studies in 1989, the Presidente Prudente native joined Standard Ogilvy where he was employed as an ad creator. He impressed his bosses within the first few months, something that saw him scale the corporate ladder rapidly. He similarly had stints at Talent, Leo Burnett, DM9/DDB, FBB, and other notable ad agencies.

Mullen Lowe Brasil

After garnering enough experience, Jose Borghi chose to venture into entrepreneurship in 2006 after partnering with Erh Ray. This partnership gave rise to Borghi Lowe. Despite starting with zero capital, he was zealous in his efforts to transform the startup into a dominant force. This commitment saw the company grow rapidly since it mainly targeted the middle-segment market, which Borghi realized was largely ignored by other agencies.To attain a global outlook, Borghi Lowe recently joined forces with Mullen Group to form Mullen Lowe Brasil. Jose is the company’s co-CEO. Under his leadership, the company is already undertaking ad campaigns on behalf of prominent corporations including Delta Airlines and American Express.

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Why Jose Borghi is a Torchbearer in the Brazilian Advertising Industry

Jose Borghi’s rise to the top of the corporate world in Brazil, has been breathtaking. He currently serves as the co-CEO and president of Mullen Lowe, which is the most prolific Brazilian advertising agency. Interestingly, Jose’s entry into advertising was coincidental. Borghi’s interest only arose after he watched an advert by a Cannes Award-winning group. Through innovation and creativity, he has managed carved a successful marketing career.

At Mullen Lowe, Borghi’s responsibility is ensuring that the mandates of corporate clients on are met in a timely manner. His firm, BorghiErh merged with Mullen and Partners in June 2015 to form Mullen Lowe. The company has been on a rigorous marketing strategy that has seen it gain a reputation as the go-to ad agency. With Borghi’s grassroots connections, the firm is likely to maintain its dominance in the industry for years to come.

Borghi’s Career Beginnings

Jose has been working in the ad industry for more than 25 years. He graduated with an advertising degree from the Catholic University of Campinas. He embarked on his career in 1988 after getting employed at Standard Ogilvy as an editor. He worked at the firm for six years. He distinguished himself due to his ability to create captivating ads. In 1994, Jose Borghi moved to DM9DDB where he honed his advertising skills even further. He created notable adverts including Parmalat Mammals, Itau, INBEV, and Carlinhos.

Jose’s corporate star continued shining after joining Leo Burnett where he was immediately elevated to the position of CEO within one year. Here, his most notable ad was the Fiat campaign that was the voted ad of the year in 2001. Following the success of this campaign, he ventured out and decided to start his own ad agency. This is how BorghiErh came into being. While at the helm of the firm, he helped it secure lucrative contracts with notable corporations including Asia Motors, American Express, April, Delta Airlines, Leaf Group, and Alpargatas.

The Merger

Borghi concedes that he decided to join hands with Mullen and Partners in order for his company to achieve a global outlook. He serves as the company’s co-CEO alongside Andre Gomes. The two are renowned ad gurus whose experience will be beneficial to Mullen Lowe. Mullen Lowe Brasil has already created a global marketing communication network, which incorporates close to 90 ad agencies in 65 countries. The company has been focusing on content marketing through the formulation of strategies that meet the demands of different industries.

Read more:
Publicitário José Borghi comenta sobre o lookalike e as suas vantagens na publicidade
Publicitário da Mullen Lowe Brasil noticia sobre a Revolução da Mídia